Monday, October 12, 2009

the new beginning of me


That evening. on 23rd February 1989, a young little girl was born. The parents were so happy that the couple will have a very cute, sweet and healthy baby girl. Then the couple decided to name their daughter as Noraini Binti Ahmad. Since she was small, she was very close to her parents. And this story is about me, i think this is the happiest day of my life when i was born into this world, and have the chance to see this world and donated some of carbon dioxide to the nature. Everyday i have the chance to hang out with my family and friends, no matter what way we enjoy our time together, we still have a lot of happiest moments. For me the happiest day is not only for a day, but every moment we go through that's the happiest day.
xOxO gossip girls
Hi girls,
A few months back, i had wanted to change of hairstyle and decided i will dig up my college- and school-years pics to get some inspiration. What i found made me proud : Grungy layers, 'blond' streaks, short Bob, fried curls, and blunt bangs; all tried and tested within 5 years. There was also a lot of experimentation with make-up. One year lip glosses, the next black eyeliner and chocolate eye shadow, then my obsession with blusher and now i come with my hair black because of the guards (at UiTM) told me to do so.
As your self-image changes every year, one thing is constant : there will always be the means to renew yourself. It starts with beauty brands like L'Oreal, Maybelline, Silky Girl, Garnier, Za, Revlon, etc the most important architects of the fashion industry.
So what will it be tomorrow girls? Prim and proper or all out glamorous? Either one L'Oreal Paris has the perfect matchin lipstick.


 L'Oreal Heritage


The tale of L'Oreal beginnings is a suprising one - it all began with a young chemist, Eugene Schueller. The year was 1909 in the kitchen of a small Parisian flat, Schueller concocted the first synthetic hair dyes - using harmless chemical compounds - which he called Oreal. he then befriended Parisian hairdressers and distributed his dyes through them. The dyes were a hit and soon he founded La Societe Francaise des Teintures inoffensives (The Safe Hair Dye Company of France) which in time became the company we know today as L'Oreal.


A true visionary, Schueller hired more hands - by 1912 he had hired three research chemists and 10 sales representative. He considered his company as a training centre for hair care professionals; he called it the 'Ultimate University of Hair Dye', which would significantly contribute to the development of the industry. His emphasis on education and training set a precedence that to this day, twe two aspects remain the core values of L'Oreal.


Schueller's company took on the name L'Oreal in 1939. In time, it diversified into other product categories such as sun tan lotion and entered into technological agreements with prominent brands name is skincare.


Research took on a surge in 1960s and 1970s with new research facilities set up and increased expertise consolidated from companies they acquired over the course of the decades.


"Make beauty accessible to as many people as possible, allow each individual to express his or her personality, improve physical appearance and restore self-esteem are convictions which have spurred us on and have been our driving forces for a century. They are at the heart of our present commitment and will be our guide for the decades to come".
 
 
Fashion and beauty through ages

1900s
Fashion : Fashion rules were strict while silk bows, dark colours and small buckles were in fashion. It was a time when women's legs and feet were almost never seen.
Beauty : The look was all about looking dreamy and 1907 Eugene Schueller develops the first ever synthetic hair dye called L'Aureale.


                                                                                                                                                                                                              1910s



Fashion : Tremendous economic changes after World War I affected middle class women's fashion due to the invention of qutomobiles and the introduction of the female labour force. They needed higher skirts, so material woudn't get in the way of their car's accelerator or work activity. Clothing was heavily strached and waist skirts were in vogue. Necks were exposed, hats became smaller, and hemlines were higher.
Beauty : If women were hesitant about wearing make up this changed when women's magazine showed that "making up" was an acceptable social practice.





1920s

Fashion : The "la garconne" (like a boy) or flapper fashion was a big trend together with a light etheral fabrics, hankerchief hemlines, and girdles, A flapper was often seen in a sleeveless shift dress with no waistline often banded or decorated at the hips. Hats were popular too, girls often wore a short, boyish or Eton crop and cloche hat.
Beauty : The flapper woman was pale and vamp-like. She has short, sleek hair which was a big deal because back then "nice" girls kept their hair long. If a woman had short hair she was admitting she was not a virgin!! Women wore make-up did not hesitate to reapply in in public showing off their jewelled make up cases.

                                                                                                                                       1930s



Fashion : Nylon was introduced, which made stockings much cheaper than silk. Shoes were more sophisticated and short, fitted suits made its appearance.
Beauty : Lip gloss is invented! Also L'Oreal makes its products available to mass consumer (as opposed to just in salons).



 
 
 

1940s

Fashion : The forties figure was slim and straight, with shoulder pads to make a bolder, more resposible appearance. Wooden soled shoes with wedge heels became common and many clothing items were rationed. Items that were not rationed included ribbons, lace and clogs. Woman began to paint their shoes with bright colours or decorated soles with shells and studs.
Beauty : Hollywood-glam was the craze and thankfully, Oreol - the first cold permanent wave product - is launched to give women glamorous "movie-star" hair.

                                                                                                                                               1950s

Fashion : There was a demand fir mid-calf hemlines, full circle skirts, cashmere twin-sets and jeans while chic geek involved a pair of butterfly-winged spectacles.
Beauty : Hairspray was popularly used to create height and L'Oreal comes with the first hair lightening tint - Imedia Creme D.




1960s

Fashion : The party loving era welcomed see through dressess, boot leg pants and miniskirts.
Beauty : Twiggy epitomised the '60s look and hairstyle inlclude bobs, beehives, and bangs.

                                                                                       1970s

Fashion : Style like hot pants, short skirts, miniskirts, and sportswear were made very popular by Tv shows like Saturday Night Fever and Charlie's Angles. Jogging suits, sneakers, message T-shirts and hot pants became accepted casual and sexy dressing.
Beauty : A golden glow and natural make up was in. Bronzes and fake tanning fluids became very popular. Women had adopted the centres partings and "wings" of layer hair flicks.


 

1980s

Fashion : Think bright accessories, jelly bracelets, neon clothing, polka dots, acid-washed jeans, spandex and high top shoes. Preppie crowd types donned the baggy blazers (with the sleeves and colours rolled up) dress pants and penny loafer shoes.
Beauty : The more noticeable the eyeshadows and the blush, the better you look. Hair was big in true Dynasty style or tied to the side in a ponytail, ready for exercise.


                                                                                                               1990s


Fashion : In this less-is-more decade, fashion was seen as expressing one's individuality. Grunge, gothic, classis or minimalist, these are some of the status-declaring looks. Retro fashion and second-hand vintage clothing became mainstream too.
Beauty : celebrity endorsements boosted cosmetics sales. L'Oreal introduces a complete White Perfect range and by the end of the decade, some very good foundations emerged.



2000s

Fashion : Styles from the forties onwards make a comeback in this decade. Towards 2008 trends gracing the runways started to resemble the '80s : sky-high heels, bows and ruffles, corset tops, jumpsuits, high waisted pants, belts, empire waitslines, hats and bold accessories.
Beauty : Aromatherapy products and mineral make up explodes into the market while L'Oreal Paris Continues to impress with modern formulas such as new lipstick, infallible.





Beauty icons around the world



The faces of L'Oreal Paris prove that beauty comes in all forms of shape, age and skin tone.




Maya Karin


Singer, actress and model Maya Karin, isn't a stranger in the Malaysian entertainment industry. Always spotted on red carpet soiress, she keeps her make-up natural and elegant, focusing on great skin, mascara and her sexy pout.







Eva Longoria


Instead of complicated chemical peels, Longoria chooses the normal everyday facial. "I'm big advocate of facials. And I mosturise and i read my magazines. I listen to good advice from people who really know, and i try to watch what i eat. But, it's diet. It's exercise. It's maintenance. It's check ups. It's attitude. it's a lot of things. And, i think you just need to be aware of what's going to work for you".







Aishwarya Rai


When she was crowned most beautiful women back in 1994, Aishwarya Rai capivated the world with her good looks. Almost 15 years later, she still looks perfect. The formes Miss World drinks eight glasses of water daily to detoxify the bodu and keep it hydrated. As for make-up, she loves to dress her long lashes mascara for that classic look.







Michelle Yeoh


Even on the red carpet , Yeoh likes her make up beautiful subtle. Her make up enhances her natural neauty and highlights her healthy skin. Says Yeoh "I was my face before i go to sleep. Yeoh also loves taking long warm baths "that is my eltimate luxury" says Yeoh.